Indigo & Sepia is a contemporary fragrance concept that explores the meeting point of contrast and harmony–cool depth and warm nostalgia, clarity and sensuality. The brand is inspired by moments suspended between light and shadow, where elegance feels effortless and emotion lingers quietly.

The visual identity is built around duality. Indigo represents depth, introspection, and modern sophistication, while sepia evokes warmth, memory, and timeless refinement. This contrast is expressed through a rich gradient color palette, transitioning seamlessly from deep indigo to soft, sunlit sepia, creating a sense of movement and balance.

Typography is understated yet confident, allowing the ampersand to act as a symbolic bridge between the two worlds. The packaging design emphasizes tactility and restraint: clean lines, soft metallic tones, and a refined bottle silhouette that feels both modern and enduring. Every detail—from material finishes to spacing—was considered to communicate quiet luxury rather than overt opulence.

The fragrance itself is positioned as a unisex Eau de Parfum, designed for those drawn to subtle complexity and emotional depth. Indigo & Sepia is not about making a statement loudly, but about leaving a lasting impression—one that unfolds slowly, like a memory carried on the skin.

This project showcases a holistic branding approach, blending storytelling, visual identity, and product design into a cohesive and elegant fragrance experience.